New name for proven products
For some, it is a matter of course, for others it’s the guiding principle: Brands are crucial tools for customer success. Brands convey ideas about our product, systems and the Polytan company. Our brands require presence and consistency to be recognised quickly, any time and anywhere in the world. Brand management is always both a challenge and a risk – at Polytan too.
We are well aware of the significance of brands and brand names and therefore do not treat them lightly. Nevertheless, we have decided to make a change in our brand world. Firstly, we are expanding the Rekortan product brand, which is world-famous and has been consistently positively perceived. Secondly, the entire Spurtan portfolio of Polytan GmbH will be integrated into the Rekortan world.
Our goal is to use the strong Rekortan product brand to join forces with the globally operating Sport Group and its subsidiaries. For us, the future viability of the Rekortan brand is crucial amidst increasingly internationalised competition. And more than ever, Polytan is part of a globalised world – just one click away.
By integrating Spurtan into Rekortan’s brand world, we can make even better use of synergies between Polytan GmbH, APT and AstroTurf Corporation than before, and also streamline and simplify internal processes and procedures.
Important information for you as our customer: This is purely a renaming exercise!
The high quality, proven formulations etc. of Spurtan remain unaffected by the renaming. Rekortan provides you with a product of equal quality in every respect.
The advantage for you: All of our running tracks will now appear under a single brand*. And you can be rest assured that our Rekortan quality is consistent everywhere in the world.
The following changes have been made to the product names:
|Old name||New name|
|Spurtan WS||Rekortan BS|
|Spurtan WSS||Rekortan B2S|
|Spurtan SL||Rekortan SL|
|Spurtan SES||Rekortan SES|
|Spurtan WS RT||Rekortan RS|
|Rekortan M RT||Rekortan RT|
The official renaming will become effective as of 1 January 2021.
*In some countries we still have certain track surfaces in our product portfolio under the Tartan brand. These will remain unaffected by the renaming.